He, She, Us: Emma Watson, the White House, and Efforts to Change the Culture on Women’s Rights
by Emily Crockett, Federal Policy Reporter, RH Reality Check
September 24, 2014 - 5:37 pm
On Friday, the White House unveiled a new public relations campaign called It’s On Us, which urges all Americans, and young men in particular, to take responsibility for preventing and ending sexual assault.
Over the weekend, Harry Potter star and new UN Women Goodwill Ambassador Emma Watson gave a powerful speech in defense of feminism that issued a “formal invitation” to men to make gender equality their issue too—partly because gender inequality and binaries can hurt men as much as they hurt women, and partly because it’s just the right thing to do—as part of a campaign dubbed HeForShe.
Both campaigns have slick websites where visitors can sign pledges to make a personal commitment to being part of the solution to gender inequality and sexual violence.
