9.18.15 | Pat Schneider
“Don’t Be That Guy,” a new campaign from UW-Madison Police designed to grab young men’s attention and remind them that sexual assault is not OK, is getting mixed reviews on campus.
The campaign uses provocative images — like a passed-out young woman — on posters now dotting campus to drive home its message.
UWPD spokesman Marc Lovicott said the campaign, launched in August, is intended to move the focus of anti-sex assault messages from women’s behavior to men’s. A past campaign, for example, urged women to report assaults, he said.
“One thing we heard is that everybody always focuses on the victims," Lovicott said. "Why not focus on the perpetrators?”
The UWPD modeled the campaign after similar campaigns in Canada and the United Kingdom. Only a handful of police departments in the United States have experimented with a version of “Don’t Be That Guy,” said a department news release.